The money, which comes from Bieber’s personal funds and not his philanthropic organization Believe, will go towards providing needy students’ families with food, clothes and money for utility bills. Whitney Elementary also provides assistance to its 610 students, many of them homeless, by providing a food pantry, clothes closet, free haircuts and literacy training on campus.
In October, he gave $10,000 to the Stratford House of Blessing, a local food bank in his hometown, and last month, he signed a Taylor guitar that was auctioned off to benefit the Winnipeg Harvest. On Ellen, he had previously handed over a lock of his hair, which collected over $40,000 in charitable bids.
In truth, all of Bieber’s business endeavors have a philanthropic component. As his manager, Scooter Braun explains: “My brother Adam [Braun, founder of Pencils of Promise] and I made a pact that every deal we do has to have a charitable component otherwise we don’t do it. Justin heard that and agreed. So literally, every dollar we make, a portion of that goes to charity.”